Stretch marks are common and not harmful, and while they may not completely disappear, they can be reduced with consistent care by keeping the skin well moisturized (using creams or oils regularly), maintaining stable weight, and using treatments like retinoid creams (for early marks, if not pregnant) or products with hyaluronic acid that can improve skin texture over time, while procedures such as laser therapy, microneedling, or chemical peels done by a dermatologist can give better results for more visible marks; results take time, so patience and regular use are important. It is best to consult a dermatologist to choose the safest and most effective option for your skin type.

You may use moisturising creams or lotions containing ingredients like cocoa butter, shea butter, or hyaluronic acid to help improve the appearance of stretch marks. For faster results, a dermatologist may recommend retinoid creams or laser therapy. It is also beneficial to gently massage the area regularly, as this can boost circulation and improve skin elasticity, making the marks less noticeable.

The safety and effectiveness of Mederma on sensitive areas like the vulva, pubic region, and inner thighs are not established. Applying it to these areas without medical supervision may cause irritation or other reactions. It is essential to consult a dermatologist or gynaecologist for safe, appropriate treatment options.