Stretch marks are very common during pregnancy, especially in the later months, because the skin stretches as the baby grows and hormonal changes affect the skin?s elasticity. They are harmless and usually fade gradually after delivery, although they may not disappear completely. To help reduce itching and improve skin comfort, you can regularly apply a gentle moisturiser, cocoa butter, coconut oil, almond oil, or pregnancy-safe stretch mark creams to keep the skin hydrated. Drinking enough water, eating a balanced diet rich in protein, vitamin C, vitamin E, and zinc, and maintaining healthy pregnancy weight gain may also support skin health. Avoid using strong medicated creams, especially retinoid creams, during pregnancy unless specifically prescribed by your doctor, because some are not safe for the baby. Gentle massage and avoiding very hot water on the skin may also help reduce dryness and irritation. After delivery, if stretch marks remain prominent, dermatological treatments such as laser therapy or microneedling can sometimes improve their appearance. Most importantly, remember that stretch marks are a normal part of pregnancy and are very common among women.