Although no lotion will totally eliminate stretch marks and itchiness, many pregnant women use moisturising oils or creams to keep their skin supple. Pregnant women can safely use products that contain shea butter, cocoa butter, vitamin E, or mild moisturisers. Steer clear of skin-lightening products, retinoid creams, and potent medicinal creams unless your doctor has approved them. Regular moisturising, modest weight gain, and adequate water intake may help the skin remain healthy throughout pregnancy.