Persistent itching in the eyes is most commonly due to allergy, dryness, or irritation from dust, pollution, or screen use, and it can usually be managed with simple care. Try to avoid rubbing your eyes, wash them gently with clean water, and use cold compresses to reduce itching. Limiting screen time and protecting your eyes from dust can also help. Over-the-counter lubricating eye drops (artificial tears) can relieve dryness, and if an allergy is suspected, a doctor may prescribe anti-allergy eye drops for better control. Maintain good hygiene, avoid sharing towels, and remove any irritants like contact lenses temporarily. If symptoms persist, worsen, or are associated with redness, pain, discharge, or vision changes, it is important to consult an eye specialist for proper evaluation and treatment.